VMware's Lifecycle Partner Program

Apparently VMware is planning on giving it's channel partners new funding to conduct customer assessments, proof of concepts and rewards for cooperating with other partners by launching it’s Customer Lifecycle Incentive program.

Assessments are of great value during a sales cycle, the reseller can showcase the added value the VMware solution brings to it’s potential customer, and it will show the improvements that are being created by going into that digital transformation.

The program will give the partners a flat incentive to:

• Provide Technical Assessments è Technical Assessment Program
• Perform Proof of Concepts è Proof of Concept
• Execute Partner-to-Partner joint cooperation è Partner-to-Partner Accelerator

The program will be available to all Advanced and Principal partners.

I haven’t got any idea when the program will be launched but I’m anxiously waiting for further information (and details of course).

This program will be a huge boost to the already incredible Partner Connect Program.